About Us
Flame Retail partners with ambitious brands to turn great ideas into commercial success across online and offline retail.
MEET THE TEAM
Leadership
Daniel Bastone
Co Founder & Owner
Daniel brings deep commercial experience across retail and eCommerce, with a track record of launching and scaling consumer brands in the UK and internationally.
Daniel Bastone
Co Founder & Owner
Daniel brings deep commercial experience across retail and eCommerce, with a track record of launching and scaling consumer brands in the UK and internationally.
Reda Zemaityte
Senior Partner
Reda is a versatile operator focused on the details that drive performance—process, content, and partner relationships—ensuring strategies translate into measurable growth.
Reda Zemaityte
Senior Partner
Reda is a versatile operator focused on the details that drive performance—process, content, and partner relationships—ensuring strategies translate into measurable growth.
Daniel Bastone
Co Founder & Owner
Daniel brings deep commercial experience across retail and eCommerce, with a track record of launching and scaling consumer brands in the UK and internationally.
Reda Zemaityte
Senior Partner
Reda is a versatile operator focused on the details that drive performance—process, content, and partner relationships—ensuring strategies translate into measurable growth.
Daniel Bastone
Co Founder & Owner
Daniel brings deep commercial experience across retail and eCommerce, with a track record of launching and scaling consumer brands in the UK and internationally.
Reda Zemaityte
Senior Partner
Reda is a versatile operator focused on the details that drive performance—process, content, and partner relationships—ensuring strategies translate into measurable growth.
WHAT WE DO
What we do
Go to market & launch
Clear propositions, compelling positioning, and launch plans that land products with impact.
Go to market & launch
Clear propositions, compelling positioning, and launch plans that land products with impact.
Go to market & launch
Clear propositions, compelling positioning, and launch plans that land products with impact.
Go to market & launch
Clear propositions, compelling positioning, and launch plans that land products with impact.
Retail & channel development
From national chains to niche specialists, we identify the right partners and secure listings that stick.
Retail & channel development
From national chains to niche specialists, we identify the right partners and secure listings that stick.
Retail & channel development
From national chains to niche specialists, we identify the right partners and secure listings that stick.
Retail & channel development
From national chains to niche specialists, we identify the right partners and secure listings that stick.
eCommerce acceleration
Marketplace management (Amazon and beyond), content optimisation, reviews, and retail media that drives conversion.
eCommerce acceleration
Marketplace management (Amazon and beyond), content optimisation, reviews, and retail media that drives conversion.
eCommerce acceleration
Marketplace management (Amazon and beyond), content optimisation, reviews, and retail media that drives conversion.
eCommerce acceleration
Marketplace management (Amazon and beyond), content optimisation, reviews, and retail media that drives conversion.
Category & pricing strategy
Insight led assortment, competitive pricing and promotion frameworks to grow share sustainably.
Category & pricing strategy
Insight led assortment, competitive pricing and promotion frameworks to grow share sustainably.
Category & pricing strategy
Insight led assortment, competitive pricing and promotion frameworks to grow share sustainably.
Category & pricing strategy
Insight led assortment, competitive pricing and promotion frameworks to grow share sustainably.
Trade marketing & activation
In store displays, digital assets, and campaigns that educate, engage, and convert.
Trade marketing & activation
In store displays, digital assets, and campaigns that educate, engage, and convert.
Trade marketing & activation
In store displays, digital assets, and campaigns that educate, engage, and convert.
Trade marketing & activation
In store displays, digital assets, and campaigns that educate, engage, and convert.
International expansion support
Practical guidance to scale into new markets with confidence.
International expansion support
Practical guidance to scale into new markets with confidence.
International expansion support
Practical guidance to scale into new markets with confidence.
International expansion support
Practical guidance to scale into new markets with confidence.
Over the years, we’ve had the privilege of working with fantastic brands, people and products.
Just some of the amazing brands we’ve partnered with…
Just some of the amazing brands we’ve partnered with…
Just some of the amazing brands we’ve partnered with…
Just some of the amazing brands we’ve partnered with…
Make a lasting impression with Flame Retail
Discover why our brands love working with us, and how we can drive retail success in the UK & Ireland for you.
Make a lasting impression with Flame Retail
Discover why our brands love working with us, and how we can drive retail success in the UK & Ireland for you.
Make a lasting impression with Flame Retail
Discover why our brands love working with us, and how we can drive retail success in the UK & Ireland for you.