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Phone: +44 (0)1189 596471


Here at Flame, we are passionate about Retail. We immerse ourselves in our partners' businesses, and by working with us we hope we can share our infectious enthusiasm with you.


Drawing upon our extensive experience with a variety of FTSE 100 companies and small businesses in both the consumer and B2B sectors, Flame Retail can provide you with a bespoke service - with costs to suit your business.

Based in Reading - with excellent proximity to London and Heathrow - we are perfectly placed to drive our customers' businesses, both in the UK and overseas. Speak to us today.

what do we stand for?

You & me

A key part of working with you will be understanding not just your products, but also what matters to your business - and to you! This is how we deliver true partnership. 

Move fast

We strive to offer you a dynamic partnership, focused on moving your retail business forward at pace. There's no time like the present, and we aim to ensure the future arrives there more quickly. 

Honesty and integrity

At Flame we work in an open and transparent manner. Trust is crucial to our partnerships, and honesty and integrity are standard. 



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...The Managing Director

Daniel Bastone has been optimising and driving growth in FTSE 100 companies' retail and reseller businesses for over 14 years - working with respected global companies such as Sage, Intuit, Epson and Corel.


Daniel has worked closely with key retailers, distributors and resellers in the UK, across Europe and in Africa. Whether it be online or offline, by working closely with partners as diverse as Amazon, Currys, B&Q, Homebase, Robert Dyas, QVC or Mediamarkt (to name a few), Daniel has garnered a wealth of experience that can help to lead your  business in the right direction.

a bit about...

our charitable friends...

so who are we?

Registered charity #1171075


Sadaka are a Reading based charity for the homeless, with an ethos of giving without judgement or bias. 

They strive to:

  • Help those struggling with poverty and financial hardship in Reading and the surrounding area, by providing food, clothing and basic household items to those in need 

  • Promote equality and diversity, and community cohesion by promoting activities that foster understanding between people from diverse backgrounds and, different religions


contact us today!


Phone: 01189 596471


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